ApacheCon NA 2015

Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product? Need help keeping your Apache project moving in the right direction in the face of corporate raiders? Brand policing and dealing with third parties improperly using your Apache project's brands is a difficult topic to raise. Find out about the existing PMC Branding Reporting Guidelines, and have a chance to ask the expert questions on how to approach third parties. Learn about the kinds of uses of Apache project brands that are OK or are nominative use, and the ones by hungry companies that can take control of the project away from the PMC. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Get help here!

Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, Shane can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services and products in relation to Apache project brands.

The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products. You may incorporate Apache brands within your brands, but in specific ways that still give our communities credit. We're here to help!

Whether developing a product or providing a service, companies are rushing to get their businesses cloud ready, increasingly (big) data driven and flexible enough to take advantage of the inherent business scalability opportunities offered by the cloud.

And as the focus switches to the scale economies of execution, from ever cheaper opaque hosted web storage and connected services to the immutable containers movement, a question arises: what is the role of Open Source software in a world in which not only software (SaaS), but also platform (PaaS) and infrastructure (IaaS) are increasingly delivered (and consumed) as hosted services?

In this session, we'll attempt to answer to this question, by providing examples of Open Source cloud & big data companies and studying the effects of open development ecosystems and how Open Source is engrained in the fabric of the Cloud.